Specsavers has adopted Performance in People's award-winning Behavioural Measurement Score® (bms®) research methodology as a part of their comprehensive video mystery shopping programme.
The programme was launched to the network at their Partner Conference in November 2017. During the presentation, the network was shown a video from their partners which reported on the huge success and advantages they have encountered from bms® since the initial video mystery shop pilot activity. The video was a really powerful tool which demonstrated the ways in which bms® made a significant impact and the success which followed after rolling it out across the partners.
This launch formed a fantastic ground for the Specsavers store network to get excited about their upcoming video mystery shopping activity and truly embrace the programme with the Behavioural Measurement Score® (bms®) research methodology. Introducing something new (like mystery shopping) to a large UK network can be daunting for some - and so it's crucial that people buy into this new approach, it is launched positively, with the right supporting tools and information in order to make real changes in the overall customer experience and sales performance.
Here's that brilliant launch video:
