Performance in People (PiP) developed the Behavioural Measurement Score® as a tool to objectively define and measure the key visual and audio behaviours that impact on the customer experience. Whilst business processes are still important, PiP recognise that it’s how the customer is made to feel through application of the right behaviours that will influence the overall customer experience and the decision of whether the customer decides to buy and return.
Each behaviour is measured on a scale of 0-5:
PiP has listed below a number of top tips you can apply which will help you to improve your overall BMS® performance that is measured within your visual or telephone mystery shop:
If you’re new to BMS® choose one of the key behaviours and review the positive characteristics. Then choose 3 or 4 specific characteristics that you would be likely to use during your customer interactions. Repeat for each behaviour until it becomes habit.
Remember, you only have to display 3 positive behaviours (and no negatives) to get full marks for a behaviour!
Display BMS® posters in an area that is shared by all staff e.g. the staff room. This will help you to become familiar with behaviours and the characteristics.
When reviewing your mystery shop, ask yourself the following questions:
Think about behaviours outside of your work. When you’re a customer, think about your experiences and ask yourself how you would score them on BMS®? How does this compare to the service you deliver?
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If you would like to find out more information about the Behavioural Measurement Score® methodology and how it’s scored contact us directly; we’d be delighted to hear from you.
enquiries@performanceinpeople.co.uk or 01983 568080.