Performance in People - Mystery Shopping
 
 

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Introducing Lead Time Mystery Shopping

Thursday 29th November 2018


Performance in People (PiP) complete high volume, cost effective telephone mystery shop projects to provide organisations with quick, targeted research information such as lead times.

Lead time mystery shop programmes are usually conducted alongside existing mystery shop programmes on an ad-hoc project basis. This type of activity gives organisations clear insight into what their retailers are offering in terms of the lead time of a product or service.

Lead time mystery shopping is usually conducted via a short covert telephone call meaning organisations can collect large volumes of data quickly and is therefore extremely cost effective. Lead time mystery shop is best used in big ticket retailers or appointment-based environments across various industries. Some examples of gathering lead time information on:

  • Next available car service date
  • Delivery times on purchasing a new sofa/kitchen/bathroom etc.
  • Turnaround time of buying a new house build
  • Next available appointment for taking a test drive/eye test/property viewing etc.
  • When a new product/service is going to be available to purchase in-store

To ensure credibility and to gain accurate/truthful lead time data, the mystery shop calls are conducted by PiP’s field-based mystery shoppers who have local accents and area knowledge. PiP also creates a pre-agreed brief with the client for shoppers to follow. The mystery shoppers dial in through PiP’s call recording system to complete the assignment.

Once the mystery shop is completed, PiP’s team of highly trained Quality Controllers listen to the call and mark the mystery shop report. The output (results and the telephone call) are available for the client to review on PiP’s online reporting platform, RESPONSE. There is a range of detailed reporting tools available which enables organisations to drill down into key areas of performance.

To find out more about PiP’s lead time mystery shopping programmes, contact enquiries@performanceinpeople.co.uk or 01983 568080.

Mystery Shopping | Training | Audits | Customer Surveys

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