Performance in People - Mystery Shopping


A Day in the Life of a Video Mystery Shopper

Thursday 9th March 2017

My life as a mystery shopper is a varied one; one minute I am buying a flash top of the range car or a modern fitted kitchen, then I’m looking for the cheapest deal in a furniture shop or even going to a pawnbrokers. No day is the same and it is never totally predictable. The best part is I am my own boss; all I need to do is meet the deadlines.

To give you an idea of what it’s like, this is what I did yesterday:

The previous evening

I spent half an hour planning my day and reading the briefs just so I knew exactly what I needed to do.

8.00am: I put my hidden camera on & tested the kit before I left my house.

Testing the kit before you leave is always a must! The last thing you’d want is for it not to be set up correctly and not capture the full experience.

9.15am: I arrived at my 1st job – a mobile phone retailer

This was a fairly straightforward job. All I needed to do was give an opening line and then follow it with a couple of questions to keep the conversation flowing. It’s important to give the salesperson the best opportunity, so I tried to let them do most of the talking. Easy Peasy!

First job was complete! I always spend a few minutes away from the store to check it has all recorded okay.

10.20am: 2nd job – New car enquiry (a bit trickier!)

This was a bit more complex as I had to provide my personal details. I had memorised an address and phone number to make the experience more natural. I was greeted by a sales executive and offered the chance of a test drive (I love this part!) Although these jobs take slightly longer, I enjoy them more and they also pay better!

12.15pm: 3rd job – A petrol station, nice and easy!  

This visit was really quick and involved little preparation. I also needed to get petrol to get to my next jobs. Free petrol and visit complete in 10 minutes? Win Win!

12.25pm: Time for a spot of lunch.

I was feeling hungry and luckily had a job to complete at a restaurant near the petrol station I went to. Great staff apart from the miserable bloke who greeted me – he wouldn’t have encouraged a real customer to go back!

1.10pm: The last job of the day – sofa enquiry.

For this visit I had to find and enquire about a particular product – this brief was more specific. The place lacked signage but I was greeted by a friendly member of staff who pointed me in the right direction. The sales person was new to the job; when we eventually found the right sofa he talked me through all the features. I am sure he will be even better when the next mystery shopper visits!

2.10pm: Visits for the day complete!

Back home to my own sofa!

3.00pm: At home

I still had some work to when I got home but at least I could do this with a nice cuppa! I uploaded all my film footage from the visits and fill in some reports online which were specific to the companies I shopped. As the video mystery shopping visits capture the reality of the customer experience, the reports tend to be shorter and ask for minimal comments.

I love my job and it doesn’t at all feel like ‘work’ to me. I thoroughly enjoy my days out shopping – and getting paid to do it! Being a video mystery shopper, you can earn anything between £10.00 and £50.00 per visit, and you can do as much or as little visits as you like.

... I wonder what tomorrow will bring?

Does being a mystery shopper sound like the perfect job for you? Contact us today to find out more. or give us a call on 01983 568080. 

Mystery Shopping | Training | Audits | Customer Surveys

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